The mobile
network where
bills go down, just for sticking around

Watch your bill drop every month, all the way to 30% off. No strings attached.
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The mobile network where bills go down, just for sticking around

Watch your bill drop every month, all the way to 30% off. No strings attached.
Explore plans
Money Supermarket logo
Money Supermarket logo

Goodbye price hikes, hello loyalty savings

2024
2023
-5%
-5%
EE
+7.9%
+14.4%
Vodafone
+7.9%
+14.4%
O2
+8.8%
+17.3%
Three
+7.9%
+14.4%
Our loyalty discount means your bill gets cheaper, month after month.

Consider it our way of saying thanks for sticking around.

Plus, our planet-friendly plans include everything as standard, so you’ll never be surprised by unexpected mobile charges again.
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All the good stuff as standard

Loyalty discount
Watch your bill drop every month up to a whopping 30% off
UK's fastest 5G
Powered by Three and speedier than Usain Bolt on a good day
5 days free EU roaming every trip
Give your friends FOMO on your travels with up to 20GB/month
Flexible Plans
Update your 30 day or 12 month plan whenever you please
99.8% UK coverage
Goodbye bad signal, hello 5G network coverage from Three
UK hotspot
Link your devices without worrying about any pesky data limits
Support in seconds
Get help from our team of real (and extremely friendly) people
Carbon negative
Reduce your carbon footprint and do your bit for the planet
Wifi calling
So there’s even less excuse not to call your mum
"Does not have yearly inflation-linked price hikes, and in fact promises to cut the phone bills of loyal users."

Join thousands of happy customers making the switch

Raising the bar of a broken industry

Instead of counting profits and doling out the bare minimum, we actually care about the same things you do.

Here are just some of the ways we're challenging the big networks to do better.
EE
Vodafone
O2
30 day unlimited plan
£25 /month
£35 /month
£48 /month
£36 /month
2024 price change
-5%
+7.9%
+7.9%
+8.8%
Carbon Negative
tick icon
Certified B Corp
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Free EU roaming
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5 days free every trip
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Average download speed (mbps)
226.3
94.8
141.7
70.4
Trustpilot score
4.7
1.6
4.5
1.2
EE
Vodafone
O2
30 day unlimited plan
£25
£38
£48
£36
2024 price change
-5%
+7.9%
+7.9%
+8.8%
Carbon Negative
tick icon
Certified B Corp
tick icon
Free EU roaming
tick icon
5 days free every trip
tick icon
Average download speed (mbps)
226.3
94.8
141.7
70.4
Trustpilot score
4.7
1.6
4.5
1.2
Last updated 23rd Dec 2024.
Median download speeds from Ookla Q3-Q4 2023 Speed Test Awards

Stay in control with our flexible plans

Forget getting locked into lengthy contracts.

Choose between 30 day or 12 month plans and update your data as needed.
Unlimited
  £12.50 £25.00 /month
£25.00 from month 3
10GB
£8.75 £17.50 /month
£17.50 from month 3
4GB
£6.75 £13.50 /month
£13.50 from month 3
Unlimited
  £11.25 £22.50 /month
£22.50 from month 3
10GB
£7.87 £15.75 /month
£15.75 from month 3
4GB
£6.08 £12.15 /month
£12.15 from month 3
We may limit to 3G speeds if you manage to use more than 650GB in any given month.
Unlimited UK minutes
Unlimited UK texts
5 days of free EU roaming every trip
WiFi calling
UK's fastest 5G
Unrestricted UK hotspot
14 day money-back guarantee
Download an eSIM in minutes
First class, carbon negative shipping

Stay in control with our flexible plans

Forget getting locked into lengthy contracts.

Choose between 30 day or 12 month plans and update your data as needed.
Unlimited
£25.00 /month
Drops to £17.50 /month
10GB
£17.50 /month
Drops to £12.25 /month
4GB
£13.50 /month
Drops to £9.45 /month
Unlimited
Unlimited minutes
Unlimited messages
£25.00 /month
Drops to £17.50 /month
with your Loyalty Discount
10GB
Unlimited minutes
Unlimited messages
£17.50 /month
Drops to £12.25 /month
with your Loyalty Discount
4GB
Unlimited minutes
Unlimited messages
£13.50 /month
Drops to £9.45 /month
with your Loyalty Discount
Unlimited
£22.50 /month
Drops to £17.50 /month
10GB
£15.75 /month
Drops to £12.25 /month
4GB
£12.15 /month
Drops to £9.45 /month
Unlimited
Unlimited minutes
Unlimited messages
£22.50 /month
Drops to £17.50 /month
with your Loyalty Discount
10GB
Unlimited minutes
Unlimited messages
£15.75 /month
Drops to £12.25 /month
with your Loyalty Discount
4GB
Unlimited minutes
Unlimited messages
£12.15 /month
Drops to £9.45 /month
with your Loyalty Discount
For the serious streamers out there, we may limit to 3G speeds if you use more than 650GB in a single month.
Unlimited UK minutes
Unlimited UK texts
5 days of free EU roaming every trip
WiFi calling
UK's fastest 5G
Unrestricted UK hotspot
14 day money-back guarantee
Download an eSIM in minutes
First class, carbon negative shipping

Easy as 1, 2, 3

Switching to Honest couldn’t be simpler.

Choose a physical SIM or an eSIM and follow these steps.
1
Order your eSIM
It’ll land in your inbox quicker than you can say ‘the future of mobile’.
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2
Download your eSIM
Scan the QR code emailed to you or set up manually.
3
Activate in the Honest app
Once you’ve downloaded your eSIM, follow the instructions in the app to activate it. You can pick a new number or choose when to transfer your current one.
1
Order SIM
We’ll send your (100% recycled plastic) SIM first-class with carbon-negative shipping.
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2
Register your SIM
When your SIM arrives, enter the last 4 digits of the number on the back into our app. We'll give you the option to keep your number or get a new one.
3
Insert your new SIM
If you’re transferring your number, wait until your old SIM stops working (between 8am-5pm on the day you choose), then swap in your Honest SIM. We’ll cancel your old plan when your number switches.
Save 20% on every family SIM

Designed for families.

One account, one bill, no surprises

Learn more

Stay in control with our flexible plans

Forget getting locked into lengthy contracts.

Choose between 30 day or 12 month plans and update your data as needed.
Unlimited
Unlimited minutes
Unlimited messages
£25.00 /month
Drops to £17.50 /month with your Loyalty Discount
10GB
Unlimited minutes
Unlimited messages
£17.50 /month
Drops to £12.25 /month with your Loyalty Discount
4GB
Unlimited minutes
Unlimited messages
£13.50 /month
Drops to £9.45 /month with your Loyalty Discount
Unlimited
Unlimited minutes
Unlimited messages
£22.50 /month
Drops to £17.50 /month with your Loyalty Discount
10GB
Unlimited minutes
Unlimited messages
£15.75 /month
Drops to £12.25 /month with your Loyalty Discount
4GB
Unlimited minutes
Unlimited messages
£12.15 /month
Drops to £9.45 /month with your Loyalty Discount
We may limit to 3G speeds if you manage to use more than 650GB in any given month.
Unlimited UK minutes
Unlimited UK texts
5 days of free EU roaming every trip
WiFi calling
UK's fastest 5G
Unrestricted UK hotspot
14 day money-back guarantee
Download an eSIM in minutes
First class, carbon negative shipping

Stay in control with our flexible plans

Forget getting locked into lengthy contracts.

Update your data as needed with our flexible 30 day plans.
Unlimited
Unlimited minutes
Unlimited messages
£25.00 /month
Drops to £17.50 /month with your Loyalty Discount
10GB
Unlimited minutes
Unlimited messages
£17.50 /month
Drops to £12.25 /month with your Loyalty Discount
4GB
Unlimited minutes
Unlimited messages
£13.50 /month
Drops to £9.45 /month with your Loyalty Discount
We may limit to 3G speeds if you manage to use more than 650GB in any given month.
Unlimited UK minutes
Unlimited UK texts
Free EU roaming
WiFi calling
UK's fastest 5G from Three
Unrestricted UK hotspot
14 day money-back guarantee
Download an eSIM in minutes
First class, carbon negative shipping

Building the best mobile network for people and planet

Hi, we’re Andy and Josh, Co-Founders of Honest.

We started Honest because we were fed up with the big networks charging more and giving less. Now we’re on a mission to build the best mobile network, for both you and the planet.

That means rewarding customer loyalty, giving top-notch customer service, and developing cutting-edge tech that keeps you more connected than ever.

All while doing our bit to make a positive impact on the planet (literally – we remove carbon emissions twice over).

When you join Honest, you’re helping to set a bold new standard for mobile networks. Together, we can make mobile better for everyone.
Building the best mobile network for people and planet
Hi, we’re Andy and Josh, Co-Founders of Honest.

We started Honest because we were fed up with the big networks charging more and giving less. Now we’re on a mission to build the best mobile network, for both you and the planet.

That means rewarding customer loyalty, giving top-notch customer service, and developing cutting-edge tech that keeps you more connected than ever.

All while doing our bit to make a positive impact on the planet (literally – we remove carbon emissions twice over).

When you join Honest, you’re helping to set a bold new standard for mobile networks. Together, we can make mobile better for everyone.
Explore plans

Your questions,
answered

Can I keep my number?

You sure can. You’ll just need to get a PAC from your current network by texting ‘PAC’ to 65075 (it’s free). When your SIM arrives, we’ll ask for your PAC, your phone number and when you'd like the switch to happen. You can do it all in the app.

When does my first month start?

Your first month begins from the moment you activate your SIM in the app.

What is the loyalty discount and how does it work?

Instead of saving our best deals for new customers, we believe in rewarding those who stay loyal to Honest. So we’ll drop your bill every month, until you’re saving as much as 30%. Not bad for just sticking around 💁

Do you piggyback on Three's masts because they have the UK's fastest 5G?

Correct ✅ Coming in hot with the UK’s best average speeds of 226.3mbps.

The UK’s fastest 5G is available on all our SIM plans as standard. You’ll just need a 5G-enabled phone and to be in an area with 5G coverage.

You can check 5G coverage here.

Are your plans flexible?

More flexible than a backflipping gymnast 🤸 Just head over to the app to update your 30 day or 12 month plan whenever you need.

Is EU roaming really free for the first 5 days of every trip I take?

Yep, it really is that simple. EU roaming for the first five days of every trip is free, then £2/day for the rest of your time abroad. No matter how many trips you take.

So those long weekends away or working week business trips to Europe won’t cost you a penny.

You can use up to 20GB/month on our Unlimited plan.

Read more about extra charges here and EU roaming here.

Are there speed caps on the unlimited plan?

Yes. If you manage to guzzle more than 650GB (hey, epic streamer) on our unlimited plan, we may limit you to 3G speeds until your next month.

How much data do I need?

If you're like the average person when it comes to data, you'll use around 5.6GB each month.

Prefer to play it safe? Go for our unlimited plan. Our smart notifications will let you know if you'd be better off downgrading, and you can switch anytime.

I'm stuck in a contract. Can I still join Honest?

You can, but you’ll want to watch out for any pesky fees. To check if your current network will charge you for ending your contract early, text “INFO” to 85075 (it’s free). You’ll get a message back telling you how long is left on your contract and if there’s an early termination fee.

How can I check signal in my area?

Head over to Ofcom’s signal checker: https://checker.ofcom.org.uk/mobile-coverage.

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